After the workshop I had the confidence to dive into weddings. I raised my prices and booked 14 weddings in the year 2014! I took Katelyn's advice and changed my business name from Dia Marie Photography to Sarah Kane Photography. During the workshop Katelyn said samething that stuck with me, but wouldn't realize the importance until a year later. She said, "those of you who do it all, I don't know how you do it". Meaning those of us who shoot weddings, newborns, families, pets, seniors (you get the idea). After getting through my first full wedding season I realized she was right. I was right back in the same position I was in when I was trying to juggle being a mother, teacher and photographer. Something had to give and I needed to decide on an area of focus. The problem was I loved it all, but realized how time consuming weddings were. There was no way I could photograph weddings full-time and still be there for my family. I couldn't devote the time that was needed to be really successful in the wedding industry, still make time for my kids, photograph newborns and families. It's hard to stay organized and give your clients a truly unique and individualized experience when you are doing it all.
Remember that lecture I gave earlier about paying attention to signs? Well, when I took a breath, relaxed and looked for guidance I found that the answers had been there all along and the decision was obvious. When I looked at who my organic clients were, meaning the people following me on facebook and booking me through word of mouth, it was families and newborns. I've never paid for advertising in this area. 100% of my family and newborn clients were through word of mouth. What were most of my personal posts about? My family. What blogs did I follow most? Family. Why? Because that is what I relate to and those are the clients that can relate to me. I love photographing weddings and don't plan to give them up completely. If I get a referral for a wedding I would be happy to do a few a year, but after 4 years I've finally found my niche in newborn and family photography.
In October of 2014 I built an in home studio for newborns, so I no longer have to lug my entire studio to a client's home. I feel so focused and clear now of what my path is. Although I will not be shooting many weddings, so much of what I learned from Katelyn's workshop applies to all aspects of a photography business no matter what your niche is. Her workshop was part of the Universe's plan for me and I'm so grateful that I was aware enough to see the signs.
Speaking of signs, last week I came across a post in the Shoot & Share Richmond photography group from a woman who was 36 weeks pregnant looking for anyone who wanted to do some fun wintery maternity pictures in the snow (obviously she would be the model). I didn't know her, but it did sound like fun and although I have many maternity pictures in my portfolio none in the snow. I contacted her and found out through email that we actually had met before and do you know where? That's right, Katelyn's workshop! No she wasn't an attendee she was the hair & makeup stylist for the stylized shoot. In fact, she does all of the hair & makeup for Katelyn's workshops. Her name is Emily Hudspeth and she is fabulous!! We hit it off during the shoot and together created the most beautiful images! In fact, I am so excited that her maternity session is going to be featured on Beauty & Lifestyle Mommy's Blog!! This is my first publication and I am beyond ecstatic!