Photographers in the state of VA DO NOT need to collect sales tax when delivering digital files via the Internet (this does not refer to CDs or flash drives). Tax is ONLY collected on tangible products. Digital files ARE NOT considered a tangible product.
Ok this seemed to jive with what I've been told by the other agents I spoke with and what a lot of other photographers and CPAs believe. Wait though there's more...
HOWEVER, if the client purchases a print (or any other product) from an online gallery the photographer MUST collect tax on the ENTIRE package and service, not just the print itself. So, let's use a wedding package for example. If your wedding package includes digital files and your services for $3000 and the couple chooses to order prints from your gallery after the wedding and final payment as been made, you MUST charge them sales tax on the entire amount of $3000. So that $2 print (if you follow the true Shoot & Share way) will have a sales tax of $159. Ouch!
Only two representatives explained that part to me. This is a common misperception of those photographers who choose to accept that digital files are non-taxable. I don't know about you, but that $159 looks a whole lot worse calculated into a $2 print then if it was calculated into a $3000 package! Assuming this information is accurate it makes more sense to collect tax in the beginning regardless of whether the client chooses to purchase any tangible products (prints, albums, etc) or not.
There are several CPAs who will tell you with 100% certainty that digital files ARE considered tangible products and therefore sales tax MUST be collected (that's what my CPA has told me).
Wait, didn't we just solve this issue? I mean I have confirmed information from 2 different representatives, so why isn't this the end of my blog post?
Here's why - I attended a workshop hosted by a VERY successful and well known photographer whose wedding packages begin at $7000. This photographer is known on a national level and quickly gaining recognition on an international level. During her workshop the issue of sales tax came up (shocking I know) and she shared with us her experience of being audited and fined $10,000 in fees and back sales tax because she, like so many other photographers, did not believe sales tax needed to be collected on digital photographs. Clearly the VA Department of Taxation disagreed. I believe the majority of photographers out there want to follow the law and want what is best for their clients. Those not collecting sales tax believe they are doing what is right. Those collecting sales tax are also doing what they think is right. It's disappointing that good honest people are getting into trouble because there is a lack of consistency regarding this topic.
Hearing first hand from the photographer herself was enough to convince me. I collect sales tax from every single client right from the beginning. I believe it is the ONLY safe route there is. I didn't like it at first, but I've never had a client complain or question the tax. I've never lost a sale over sales tax. Having worked in the educational system for 12 years and never getting accurate information from the ones overseeing everything (that's a whole other blog post) I am not surprised that The Department of Taxation operates in the same manner.
I am not a tax expert. I am only sharing my own experiences and opinion. This is how I've chosen to handle the age old question of sales tax and digital photos. I encourage you to research this topic further. A good place to start is the VA Department of Taxation, but good luck navigating through their website. They certainly don't make it easy!
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